The One Show
The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
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Health & Wellness
Award
Agency
Client
Title
Category
Annual ID
Vaseline Verified
Agency: Ogilvy / Singapore + Ogilvy South Africa + Ogilvy UK / London + Ogilvy / New York
Client: Vaseline Category: Best of Creator Content
Vaseline Verified
Agency: Ogilvy / Singapore + Ogilvy South Africa + Ogilvy UK / London + Ogilvy / New York
Client: Vaseline Category: Best of Direct Marketing
Vaseline Verified
Agency: Ogilvy / Singapore + Ogilvy South Africa + Ogilvy UK / London + Ogilvy / New York
Client: Vaseline Category: Best of Public Relations
Vaseline Verified
Agency: Ogilvy / Singapore + Ogilvy South Africa + Ogilvy UK / London + Ogilvy / New York
Client: Vaseline Category: Creative Marketer
Vaseline Verified
Agency: Ogilvy / Singapore + Ogilvy South Africa + Ogilvy UK / London + Ogilvy / New York
Client: Vaseline Category: Best Use of TikTok
Vaseline Verified
Agency: Ogilvy / Singapore + Ogilvy South Africa + Ogilvy UK / London + Ogilvy / New York
Client: Vaseline Category: Multi-Creator Collaboration
Vaseline Verified
Agency: Ogilvy / Singapore + Ogilvy South Africa + Ogilvy UK / London + Ogilvy / New York
Client: Vaseline Category: Community Activation
Vaseline Verified
Agency: Ogilvy / Singapore + Ogilvy South Africa + Ogilvy UK / London + Ogilvy / New York
Client: Vaseline Category: Creator / Brand Collaboration
Vaseline Verified
Agency: Ogilvy / Singapore + Ogilvy South Africa + Ogilvy UK / London + Ogilvy / New York
Client: Vaseline Category: Social Media / Creator-Driven Engagement
Vaseline Verified
Agency: Ogilvy / Singapore + Ogilvy South Africa + Ogilvy UK / London + Ogilvy / New York
Client: Vaseline Category: Social Media / Influencer Marketing
Zip Code Exam
Agency: Area 23 / New York + Dalmatian Cow / Los Angeles + Bumblebeat / São Paulo
Client: Equality Health Foundation Category: Creative Use of Data
Vaseline Verified
Agency: Ogilvy / Singapore + Ogilvy South Africa + Ogilvy UK / London + Ogilvy / New York
Client: Vaseline Category: Social Media / Influencer & Creator
Baby Minder
Agency: Ogilvy Health / New York
Client: Eurofarma Category: AI Integration in New Products
Friedreich and I
Agency: VML Health Spain + Biogen + La Boutique 77 + Canja Audio Culture / Curitiba
Client: Biogen Category: Film & Video
Vaseline Verified
Agency: Ogilvy / Singapore + Ogilvy South Africa + Ogilvy UK / London + Ogilvy / New York
Client: Vaseline Category: Digital & Online
Vaseline Verified
Agency: Ogilvy / Singapore + Ogilvy South Africa + Ogilvy UK / London + Ogilvy / New York
Client: Vaseline Category: Community Building
Vaseline Verified
Agency: Ogilvy / Singapore + Ogilvy South Africa + Ogilvy UK / London + Ogilvy / New York
Client: Vaseline Category: Community Engagement
OMNILIVERY
Agency: Saatchi & Saatchi France / Paris
Client: OMNI Category: Experiential & Immersive for Good
The Relief Rider
Agency: MARTIN* / Richmond + Cakewalk / Los Angeles + Bleecker Street / New York + Mob Scene / Los Angeles
Client: Aspercreme Category: Branded Content
The Hidden Eye Test
Agency: VML / Sydney + 1001 Optometry / Sydney + Wavemaker / Sydney + Burson / Sydney
Client: 1001 Optometry Category: Out of Home
Vaseline Verified
Agency: Ogilvy / Singapore + Ogilvy South Africa + Ogilvy UK / London + Ogilvy / New York
Client: Vaseline Category: Public Relations
OMNILIVERY
Agency: Saatchi & Saatchi France / Paris
Client: OMNI Category: Community-Driven Campaigns
Zip Code Exam
Agency: Area 23 / New York + Dalmatian Cow / Los Angeles + Bumblebeat / São Paulo
Client: Equality Health Foundation Category: Craft / Data-Driven Personalization
Creamotherapy
Agency: Havas Lynx / Manchester + My Doctors Recipe / Dornoch
Client: My Doctor's Recipe Category: Products for Good
Baby Minder
Agency: Ogilvy Health / New York
Client: Eurofarma Category: Innovation / New Ideas in IP & Product Design
Vaseline Verified
Agency: Ogilvy / Singapore + Ogilvy South Africa + Ogilvy UK / London + Ogilvy / New York
Client: Vaseline Category: Community Building
Little Six Good Botanical Spray-Mosquito Repellent
Agency: Shenzhen Tigerpan Design Co., Ltd. / Shenzhen
Client: Shanghai Jiahua United Co., Ltd. Category: Brand Identity / Rebranding
The Hidden Eye Test
Agency: VML / Sydney + 1001 Optometry / Sydney + Wavemaker / Sydney + Burson / Sydney
Client: 1001 Optometry Category: Out of Home / Billboards & Transit
The Hidden Eye Test
Agency: VML / Sydney + 1001 Optometry / Sydney + Wavemaker / Sydney + Burson / Sydney
Client: 1001 Optometry Category: Craft / Art Direction
Creamotherapy
Agency: Havas Lynx / Manchester + My Doctors Recipe / Dornoch
Client: My Doctor's Recipe Category: Products
The Relief Rider
Agency: MARTIN* / Richmond + Cakewalk / Los Angeles + Bleecker Street / New York + Mob Scene / Los Angeles
Client: Aspercreme Category: Craft / Writing
Zip Code Exam
Agency: Area 23 / New York + Dalmatian Cow / Los Angeles + Bumblebeat / São Paulo
Client: Equality Health Foundation Category: Innovation / Execution in Health & Wellness
Smart Eye Camera
Agency: TBWA\HAKUHODO Inc. / Tokyo + OUI Inc. / Tokyo + Black Cat White Cat Music / Tokyo + ROM Inc / Tokyo
Client: OUI Inc. Category: Products for Good
The Hidden Eye Test
Agency: VML / Sydney + 1001 Optometry / Sydney + Wavemaker / Sydney + Burson / Sydney
Client: 1001 Optometry Category: Craft / Use of Technology
Your Attention Please
Agency: Merkley + Partners + Novartis + Omnicom Production + Ketchum / New York
Client: Novartis Category: Integrated / Omnichannel Campaign
The 58 Year Old Freshman
Agency: MARTIN* / Richmond
Client: Aspercreme Category: Current Event Response / Real-Time Reactive
The Hidden Eye Test
Agency: VML / Sydney + 1001 Optometry / Sydney + Wavemaker / Sydney + Burson / Sydney
Client: 1001 Optometry Category: Innovation / Use of Media in Campaign Design
Yuan Qi Zhao Huan TCM Cream Of The Formula
Agency: Fengmao Technology Holdings (Guangdong) Co., Ltd / Guangzhou
Client: Yuan Qi Zhao Huan Category: Packaging / Mass-market
Smart Eye Camera
Agency: TBWA\HAKUHODO Inc. / Tokyo + OUI Inc. / Tokyo + Black Cat White Cat Music / Tokyo + ROM Inc / Tokyo
Client: OUI Inc. Category: Design for Good
Heartpack: Fortnite's First Mechanical Heart Quest
Agency: Murder Hornet / Atlanta + Enduring Hearts / Atlanta
Client: Enduring Hearts Category: Health & Wellness / Pharma
So Clean You Can Kiss It
Agency: JOAN Creative / Berlin + Bidetlity / Berlin
Client: Bidetlity Category: Health & Wellness / Pharma
Heartpack: Fortnite's First Mechanical Heart Quest
Agency: Murder Hornet / Atlanta + Enduring Hearts / Atlanta
Client: Enduring Hearts Category: Campaigns for Good
So Clean You Can Kiss It
Agency: JOAN Creative / Berlin + Bidetlity / Berlin
Client: Bidetlity Category: Craft / Use of Humor
Vaseline Verified
Agency: Ogilvy / Singapore + Ogilvy South Africa + Ogilvy UK / London + Ogilvy / New York
Client: Vaseline Category: User-Generated Content (UGC)
The Hidden Eye Test
Agency: VML / Sydney + 1001 Optometry / Sydney + Wavemaker / Sydney + Burson / Sydney
Client: 1001 Optometry Category: AI Craft / Art & Visual Design
Award:
2026 Creator Content Best of Discipline Pencil
Agency:
Ogilvy / Singapore + Ogilvy South Africa + Ogilvy UK / London + Ogilvy / New York
Client:
Vaseline
Title:
Vaseline Verified
Category:
Best of Creator Content
Annual ID:
OS26_CC000G
Award:
2026 Direct Marketing Best of Discipline Pencil
Agency:
Ogilvy / Singapore + Ogilvy South Africa + Ogilvy UK / London + Ogilvy / New York
Client:
Vaseline
Title:
Vaseline Verified
Category:
Best of Direct Marketing
Annual ID:
OS26_DM000G
Award:
2026 Public Relations Best of Discipline Pencil
Agency:
Ogilvy / Singapore + Ogilvy South Africa + Ogilvy UK / London + Ogilvy / New York
Client:
Vaseline
Title:
Vaseline Verified
Category:
Best of Public Relations
Annual ID:
OS26_PR000G
Award:
2026 Creative Marketer Creative Marketer Pencil
Agency:
Ogilvy / Singapore + Ogilvy South Africa + Ogilvy UK / London + Ogilvy / New York
Client:
Vaseline
Title:
Vaseline Verified
Category:
Creative Marketer
Annual ID:
OS26_CM001G
Award:
2026 Social Media Best Use of TikTok Pencil
Agency:
Ogilvy / Singapore + Ogilvy South Africa + Ogilvy UK / London + Ogilvy / New York
Client:
Vaseline
Title:
Vaseline Verified
Category:
Best Use of TikTok
Annual ID:
OS26_SMT001T
Award:
2026 Creator Content Gold Pencil
Agency:
Ogilvy / Singapore + Ogilvy South Africa + Ogilvy UK / London + Ogilvy / New York
Client:
Vaseline
Title:
Vaseline Verified
Category:
Multi-Creator Collaboration
Annual ID:
OS26_CC001G
Award:
2026 Creator Content Gold Pencil
Agency:
Ogilvy / Singapore + Ogilvy South Africa + Ogilvy UK / London + Ogilvy / New York
Client:
Vaseline
Title:
Vaseline Verified
Category:
Community Activation
Annual ID:
OS26_CC002G
Award:
2026 Cultural Driver Gold Pencil
Agency:
Ogilvy / Singapore + Ogilvy South Africa + Ogilvy UK / London + Ogilvy / New York
Client:
Vaseline
Title:
Vaseline Verified
Category:
Creator / Brand Collaboration
Annual ID:
OS26_CD002G
Award:
2026 Direct Marketing Gold Pencil
Agency:
Ogilvy / Singapore + Ogilvy South Africa + Ogilvy UK / London + Ogilvy / New York
Client:
Vaseline
Title:
Vaseline Verified
Category:
Social Media / Creator-Driven Engagement
Annual ID:
OS26_DM001G
Award:
2026 Direct Marketing Gold Pencil
Agency:
Ogilvy / Singapore + Ogilvy South Africa + Ogilvy UK / London + Ogilvy / New York
Client:
Vaseline
Title:
Vaseline Verified
Category:
Social Media / Influencer Marketing
Annual ID:
OS26_DM002G
Award:
2026 Health & Wellness Gold Pencil
Agency:
Area 23 / New York + Dalmatian Cow / Los Angeles + Bumblebeat / São Paulo
Client:
Equality Health Foundation
Title:
Zip Code Exam
Category:
Creative Use of Data
Annual ID:
OS26_HW001G
Award:
2026 Health & Wellness Gold Pencil
Agency:
Ogilvy / Singapore + Ogilvy South Africa + Ogilvy UK / London + Ogilvy / New York
Client:
Vaseline
Title:
Vaseline Verified
Category:
Social Media / Influencer & Creator
Annual ID:
OS26_HW004G
Award:
2026 IP & Product Design Gold Pencil
Agency:
Ogilvy Health / New York
Client:
Eurofarma
Title:
Baby Minder
Category:
AI Integration in New Products
Annual ID:
OS26_IP001G
Award:
2026 Pharma Gold Pencil
Agency:
VML Health Spain + Biogen + La Boutique 77 + Canja Audio Culture / Curitiba
Client:
Biogen
Title:
Friedreich and I
Category:
Film & Video
Annual ID:
OS26_PH003G
Award:
2026 Public Relations Gold Pencil
Agency:
Ogilvy / Singapore + Ogilvy South Africa + Ogilvy UK / London + Ogilvy / New York
Client:
Vaseline
Title:
Vaseline Verified
Category:
Digital & Online
Annual ID:
OS26_PR001G
Award:
2026 Public Relations Gold Pencil
Agency:
Ogilvy / Singapore + Ogilvy South Africa + Ogilvy UK / London + Ogilvy / New York
Client:
Vaseline
Title:
Vaseline Verified
Category:
Community Building
Annual ID:
OS26_PR002G
Award:
2026 Social Media Gold Pencil
Agency:
Ogilvy / Singapore + Ogilvy South Africa + Ogilvy UK / London + Ogilvy / New York
Client:
Vaseline
Title:
Vaseline Verified
Category:
Community Engagement
Annual ID:
OS26_SM003G
Award:
2026 Experiential & Immersive Silver Pencil
Agency:
Saatchi & Saatchi France / Paris
Client:
OMNI
Title:
Omnilivery
Category:
Events / In-Person
Annual ID:
OS26_EX006S
Award:
2026 Experiential & Immersive Silver Pencil
Agency:
Saatchi & Saatchi France / Paris
Client:
OMNI
Title:
OMNILIVERY
Category:
Experiential & Immersive for Good
Annual ID:
OS26_EX009S
Award:
2026 Health & Wellness Silver Pencil
Agency:
MARTIN* / Richmond + Cakewalk / Los Angeles + Bleecker Street / New York + Mob Scene / Los Angeles
Client:
Aspercreme
Title:
The Relief Rider
Category:
Branded Content
Annual ID:
OS26_HW008S
Award:
2026 Health & Wellness Silver Pencil
Agency:
VML / Sydney + 1001 Optometry / Sydney + Wavemaker / Sydney + Burson / Sydney
Client:
1001 Optometry
Title:
The Hidden Eye Test
Category:
Out of Home
Annual ID:
OS26_HW009S
Award:
2026 Health & Wellness Silver Pencil
Agency:
Ogilvy / Singapore + Ogilvy South Africa + Ogilvy UK / London + Ogilvy / New York
Client:
Vaseline
Title:
Vaseline Verified
Category:
Public Relations
Annual ID:
OS26_HW010S
Award:
2026 Health & Wellness Silver Pencil
Agency:
Saatchi & Saatchi France / Paris
Client:
OMNI
Title:
OMNILIVERY
Category:
Community-Driven Campaigns
Annual ID:
OS26_HW011S
Award:
2026 Health & Wellness Silver Pencil
Agency:
Area 23 / New York + Dalmatian Cow / Los Angeles + Bumblebeat / São Paulo
Client:
Equality Health Foundation
Title:
Zip Code Exam
Category:
Craft / Data-Driven Personalization
Annual ID:
OS26_HW014S
Award:
2026 IP & Product Design Silver Pencil
Agency:
Havas Lynx / Manchester + My Doctors Recipe / Dornoch
Client:
My Doctor's Recipe
Title:
Creamotherapy
Category:
Products for Good
Annual ID:
OS26_IP004S
Award:
2026 IP & Product Design Silver Pencil
Agency:
Ogilvy Health / New York
Client:
Eurofarma
Title:
Baby Minder
Category:
Innovation / New Ideas in IP & Product Design
Annual ID:
OS26_IP006S
Award:
2026 Social Media Silver Pencil
Agency:
Ogilvy / Singapore + Ogilvy South Africa + Ogilvy UK / London + Ogilvy / New York
Client:
Vaseline
Title:
Vaseline Verified
Category:
Community Building
Annual ID:
OS26_SM008S
Award:
2026 Design & Branding Bronze Pencil
Agency:
Shenzhen Tigerpan Design Co., Ltd. / Shenzhen
Client:
Shanghai Jiahua United Co., Ltd.
Title:
Little Six Good Botanical Spray-Mosquito Repellent
Category:
Brand Identity / Rebranding
Annual ID:
OS26_DE017B
Award:
2026 Creative Use of AI Bronze Pencil
Agency:
Ogilvy Health / New York
Client:
Eurofarma
Title:
Baby Minder
Category:
Creative Use of Data
Annual ID:
OS26_AI007B
Award:
2026 Direct Marketing Bronze Pencil
Agency:
VML / Sydney + 1001 Optometry / Sydney + Wavemaker / Sydney + Burson / Sydney
Client:
1001 Optometry
Title:
The Hidden Eye Test
Category:
Out of Home / Billboards & Transit
Annual ID:
OS26_DM017B
Award:
2026 Direct Marketing Bronze Pencil
Agency:
VML / Sydney + 1001 Optometry / Sydney + Wavemaker / Sydney + Burson / Sydney
Client:
1001 Optometry
Title:
The Hidden Eye Test
Category:
Craft / Art Direction
Annual ID:
OS26_DM029B
Award:
2026 Health & Wellness Bronze Pencil
Agency:
Havas Lynx / Manchester + My Doctors Recipe / Dornoch
Client:
My Doctor's Recipe
Title:
Creamotherapy
Category:
Products
Annual ID:
OS26_HW018B
Award:
2026 Health & Wellness Bronze Pencil
Agency:
MARTIN* / Richmond + Cakewalk / Los Angeles + Bleecker Street / New York + Mob Scene / Los Angeles
Client:
Aspercreme
Title:
The Relief Rider
Category:
Craft / Writing
Annual ID:
OS26_HW024B
Award:
2026 Health & Wellness Bronze Pencil
Agency:
Area 23 / New York + Dalmatian Cow / Los Angeles + Bumblebeat / São Paulo
Client:
Equality Health Foundation
Title:
Zip Code Exam
Category:
Innovation / Execution in Health & Wellness
Annual ID:
OS26_HW026B
Award:
2026 IP & Product Design Bronze Pencil
Agency:
TBWA\HAKUHODO Inc. / Tokyo + OUI Inc. / Tokyo + Black Cat White Cat Music / Tokyo + ROM Inc / Tokyo
Client:
OUI Inc.
Title:
Smart Eye Camera
Category:
Products for Good
Annual ID:
OS26_IP008B
Award:
2026 Out of Home Bronze Pencil
Agency:
VML / Sydney + 1001 Optometry / Sydney + Wavemaker / Sydney + Burson / Sydney
Client:
1001 Optometry
Title:
The Hidden Eye Test
Category:
Craft / Use of Technology
Annual ID:
OS26_OH033B
Award:
2026 Pharma Bronze Pencil
Agency:
Merkley + Partners + Novartis + Omnicom Production + Ketchum / New York
Client:
Novartis
Title:
Your Attention Please
Category:
Integrated / Omnichannel Campaign
Annual ID:
OS26_PH013B
Award:
2026 Pharma Bronze Pencil
Agency:
Ogilvy Health / New York
Client:
Eurofarma
Title:
Baby Minder
Category:
Integration of AI
Annual ID:
OS26_PH014B
Award:
2026 Public Relations Bronze Pencil
Agency:
MARTIN* / Richmond
Client:
Aspercreme
Title:
The 58 Year Old Freshman
Category:
Current Event Response / Real-Time Reactive
Annual ID:
OS26_PR017B
Award:
2026 Design in Advertising Merit Award
Agency:
VML / Sydney + 1001 Optometry / Sydney + Wavemaker / Sydney + Burson / Sydney
Client:
1001 Optometry
Title:
The Hidden Eye Test
Category:
Innovation / Use of Media in Campaign Design
Annual ID:
OS26_DA052M
Award:
2026 Design & Branding Merit Award
Agency:
Fengmao Technology Holdings (Guangdong) Co., Ltd / Guangzhou
Client:
Yuan Qi Zhao Huan
Title:
Yuan Qi Zhao Huan TCM Cream Of The Formula
Category:
Packaging / Mass-market
Annual ID:
OS26_DE046M
Award:
2026 Design & Branding Merit Award
Agency:
TBWA\HAKUHODO Inc. / Tokyo + OUI Inc. / Tokyo + Black Cat White Cat Music / Tokyo + ROM Inc / Tokyo
Client:
OUI Inc.
Title:
Smart Eye Camera
Category:
Design for Good
Annual ID:
OS26_DE058M
Award:
2026 The Indies Merit Award
Agency:
UltraSuperNew / Tokyo
Client:
SKYN
Title:
SKYN Soft Pulse
Category:
Branded Content
Annual ID:
OS26_ID063M
Award:
2026 The Indies Merit Award
Agency:
Murder Hornet / Atlanta + Enduring Hearts / Atlanta
Client:
Enduring Hearts
Title:
Heartpack: Fortnite's First Mechanical Heart Quest
Category:
Health & Wellness / Pharma
Annual ID:
OS26_ID089M
Award:
2026 The Indies Merit Award
Agency:
JOAN Creative / Berlin + Bidetlity / Berlin
Client:
Bidetlity
Title:
So Clean You Can Kiss It
Category:
Health & Wellness / Pharma
Annual ID:
OS26_ID090M
Award:
2026 The Indies Merit Award
Agency:
Murder Hornet / Atlanta + Enduring Hearts / Atlanta
Client:
Enduring Hearts
Title:
Heartpack: Fortnite's First Mechanical Heart Quest
Category:
Campaigns for Good
Annual ID:
OS26_ID103M
Award:
2026 The Indies Merit Award
Agency:
JOAN Creative / Berlin + Bidetlity / Berlin
Client:
Bidetlity
Title:
So Clean You Can Kiss It
Category:
Craft / Use of Humor
Annual ID:
OS26_ID105M
Award:
2026 Branded Entertainment Merit Award
Agency:
Ogilvy / Singapore + Ogilvy South Africa + Ogilvy UK / London + Ogilvy / New York
Client:
Vaseline
Title:
Vaseline Verified
Category:
User-Generated Content (UGC)
Annual ID:
OS26_BE050M
Award:
2026 Creative Use of AI Merit Award
Agency:
VML / Sydney + 1001 Optometry / Sydney + Wavemaker / Sydney + Burson / Sydney
Client:
1001 Optometry
Title:
The Hidden Eye Test
Category:
AI Craft / Art & Visual Design
Annual ID:
OS26_AI015M
Award:
2026 Cultural Driver Merit Award
Agency:
Saatchi & Saatchi France / Paris
Client:
OMNI
Title:
Omnilivery
Category:
Cultural Driver for Good
Annual ID:
OS26_CD043M
