The One Show
The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
Learn more about The One Show 2026
Filter
Health & Wellness
Award
Agency
Client
Title
Category
Annual ID
The Last Barf Bag
Agency: FCB / Chicago + Rakish / Los Angeles + 456 Studios / Chicago
Client: Dramamine Category: Craft / Storytelling
The Last Barf Bag
Agency: FCB / Chicago + Rakish / Los Angeles + 456 Studios / Chicago
Client: Dramamine Category: Branded Content
Voice 2 Diabetes
Agency: Klick Health / Toronto
Client: KVI Brave Fund INC Category: Innovation / New Ideas in Pharma
The Last Barf Bag
Agency: FCB / Chicago + Rakish / Los Angeles + 456 Studios / Chicago
Client: Dramamine Category: Use of Humor
Voice 2 Diabetes
Agency: Klick Health / Toronto
Client: KVI Brave Fund INC Category: Digital & Online / Websites & Mobile
IMPOSSIBLE JOURNEY
Agency: Area 23, an IPG Health Company / New York + The Youth / Curitiba
Client: ASTER Category: Design for Good
Voice 2 Diabetes
Agency: Klick Health / Toronto
Client: KVI Brave Fund INC Category: Innovation / New Ideas in Direct Marketing
IMPOSSIBLE JOURNEY
Agency: Area 23, an IPG Health Company / New York + The Youth / Curitiba
Client: ASTER Category: Moving Image / Single
855-HOW-TO-QUIT-(OPIOIDS)
Agency: SERVICEPLAN GERMANY / Munich
Client: Anzen Health Category: Out of Home / Series
The Last Barf Bag
Agency: FCB / Chicago + Rakish / Los Angeles + 456 Studios / Chicago
Client: Dramamine Category: Film & Video
IMPOSSIBLE JOURNEY
Agency: Area 23, an IPG Health Company / New York + The Youth / Curitiba
Client: ASTER Category: Film & Video
The Rarest Stars Shine Brightest
Agency: ALTO NY / New York + Montefiore Einstein / New York + Biscuit Filmworks + Truform Media
Client: Montefiore Einstein Category: Craft / Art Direction
Animal Alerts
Agency: SERVICEPLAN GERMANY / Munich + L&C / New York
Client: PetPace Ltd. Category: Creative Use of Data
Animal Alerts
Agency: SERVICEPLAN GERMANY / Munich + L&C / New York
Client: PetPace Ltd. Category: Creative Use of Data
Blip: Lightyears From Home
Agency: Sonar Music / Sydney
Client: Hospitals United For Sick Kids (HUSK) Category: Original Music / Score - Long Form
Don’t Sleep on Saquon
Agency: The Martin Agency / Richmond + Opella + Lippe Taylor + Havas Media Group
Client: Unisom Category: Social Media
IMPOSSIBLE JOURNEY
Agency: Area 23, an IPG Health Company / New York + The Youth / Curitiba
Client: ASTER Category: Craft / Animation
The orange
Agency: LG2 / Montreal + Rodeo FX + Circonflex + FAAV Studio
Client: Fondation CHU Sainte-Justine Category: Craft / Writing
Voice 2 Diabetes
Agency: Klick Health / Toronto
Client: KVI Brave Fund INC Category: Technology for Good
Voice 2 Diabetes
Agency: Klick Health / Toronto
Client: KVI Brave Fund INC Category: Mobile Applications
Voice 2 Diabetes
Agency: Klick Health / Toronto
Client: KVI Brave Fund INC Category: Innovation / New Ideas in IP & Product Design
The Last Barf Bag
Agency: FCB / Chicago + Rakish / Los Angeles + 456 Studios / Chicago
Client: Dramamine Category: Integrated / Omnichannel Campaign
IMPOSSIBLE JOURNEY
Agency: Area 23, an IPG Health Company / New York + The Youth / Curitiba
Client: ASTER Category: Craft / Art Direction
IMPOSSIBLE JOURNEY
Agency: Area 23, an IPG Health Company / New York + The Youth / Curitiba
Client: ASTER Category: Craft / Illustration
855-HOW-TO-QUIT-(OPIOIDS)
Agency: SERVICEPLAN GERMANY / Munich
Client: Anzen Health Category: Design for Good
The Last Barf Bag
Agency: FCB / Chicago + Rakish / Los Angeles + 456 Studios / Chicago
Client: Dramamine Category: Brand Voice
Blood Aid
Agency: DM9 / Sao Paulo
Client: DASA Health Diagnostics Category: Physical Products & Apparel
Voice 2 Diabetes
Agency: Klick Health / Toronto
Client: KVI Brave Fund INC Category: Innovation / New Ideas in Creative Use of Data
The Last Barf Bag
Agency: FCB / Chicago + Rakish / Los Angeles + 456 Studios / Chicago
Client: Dramamine Category: Integrated / Omnichannel Campaign
Voice 2 Diabetes
Agency: Klick Health / Toronto
Client: KVI Brave Fund INC Category: Interactive & Mobile for Good
The Last Barf Bag
Agency: FCB / Chicago + Rakish / Los Angeles + 456 Studios / Chicago
Client: Dramamine Category: Experiential & Installations / Experiential & Immersive
The Last Barf Bag
Agency: FCB / Chicago + Rakish / Los Angeles + 456 Studios / Chicago
Client: Dramamine Category: Use of Humor
Blood Aid
Agency: DM9 / Sao Paulo
Client: DASA Health Diagnostics Category: Craft / Data-Driven Personalization
The orange
Agency: LG2 / Montreal + Circonflex + Rodeo FX + FAAV Studio
Client: Fondation CHU Sainte-Justine Category: Film & Video
The Snowball
Agency: FCB Health New York, an IPG Health Company / New York + SAFE Project / Arlington VA + LOBO / New York + Bumblebeat / New York
Client: SAFE Project Category: Craft / Art Direction
Filter Caps
Agency: Ogilvy Colombia / Bogotá
Client: Filsa Category: Innovation / Execution in Design
Filter Caps
Agency: Ogilvy Colombia / Bogotá
Client: Filsa Category: Experiential & Immersive for Good
The Last Barf Bag
Agency: FCB / Chicago + Rakish / Los Angeles + 456 Studios / Chicago
Client: Dramamine Category: Experiential / In-Person Events
The Last Barf Bag
Agency: FCB / Chicago + Rakish / Los Angeles + 456 Studios / Chicago
Client: Dramamine Category: TV, VOD, & Online / Over 90 Seconds - Single
Blip: Lightyears From Home
Agency: Sonar Music / Sydney
Client: Hospitals United For Sick Kids (HUSK) Category: Sound Design
Voice 2 Diabetes
Agency: Klick Health / Toronto
Client: KVI Brave Fund INC Category: Online & Mobile
High AI
Agency: Publicis / Toronto + The Pub Productions / Toronto
Client: Tilray/Riff Category: AI Craft / Art & Design
The Last Barf Bag
Agency: FCB / Chicago + Rakish / Los Angeles + 456 Studios / Chicago
Client: Dramamine Category: Casting / Real People
Voice 2 Diabetes
Agency: Klick Health / Toronto
Client: KVI Brave Fund INC Category: Products for Good
Animal Alerts
Agency: SERVICEPLAN GERMANY / Munich + L&C / New York
Client: PetPace Ltd. Category: Products for Good
The Last Barf Bag
Agency: FCB / Chicago + Rakish / Los Angeles + 456 Studios / Chicago
Client: Dramamine Category: Experiential / Brand Installations
Award:
2025 Pharma Best of Discipline Pencil
Agency:
Klick Health / Toronto
Client:
KVI Brave Fund INC
Title:
Voice 2 Diabetes
Category:
Best of Pharma
Annual ID:
OS25_PH000G
Award:
2025 Green Pencil Green Pencil
Agency:
Ogilvy Colombia / Bogotá
Client:
Filsa
Title:
Filter Caps
Category:
Green Pencil
Annual ID:
OS25_GP001E
Award:
2025 Integrated / Omnichannel Gold Pencil
Agency:
FCB / Chicago + Rakish / Los Angeles + 456 Studios / Chicago
Client:
Dramamine
Title:
The Last Barf Bag
Category:
Craft / Storytelling
Annual ID:
OS25_IG006G
Award:
2025 Health & Wellness Gold Pencil
Agency:
FCB / Chicago + Rakish / Los Angeles + 456 Studios / Chicago
Client:
Dramamine
Title:
The Last Barf Bag
Category:
Branded Content
Annual ID:
OS25_HW001G
Award:
2025 Pharma Gold Pencil
Agency:
Klick Health / Toronto
Client:
KVI Brave Fund INC
Title:
Voice 2 Diabetes
Category:
Innovation / New Ideas in Pharma
Annual ID:
OS25_PH002G
Award:
2025 Health & Wellness Gold Pencil
Agency:
FCB / Chicago + Rakish / Los Angeles + 456 Studios / Chicago
Client:
Dramamine
Title:
The Last Barf Bag
Category:
Use of Humor
Annual ID:
OS25_HW008G
Award:
2025 Direct Marketing Gold Pencil
Agency:
Klick Health / Toronto
Client:
KVI Brave Fund INC
Title:
Voice 2 Diabetes
Category:
Digital & Online / Websites & Mobile
Annual ID:
OS25_DM003G
Award:
2025 Design Gold Pencil
Agency:
Area 23, an IPG Health Company / New York + The Youth / Curitiba
Client:
ASTER
Title:
IMPOSSIBLE JOURNEY
Category:
Design for Good
Annual ID:
OS25_DE007G
Award:
2025 Direct Marketing Gold Pencil
Agency:
Klick Health / Toronto
Client:
KVI Brave Fund INC
Title:
Voice 2 Diabetes
Category:
Innovation / New Ideas in Direct Marketing
Annual ID:
OS25_DM011G
Award:
2025 Design Gold Pencil
Agency:
Area 23, an IPG Health Company / New York + The Youth / Curitiba
Client:
ASTER
Title:
IMPOSSIBLE JOURNEY
Category:
Moving Image / Single
Annual ID:
OS25_DE004G
Award:
2025 Design Gold Pencil
Agency:
SERVICEPLAN GERMANY / Munich
Client:
Anzen Health
Title:
855-HOW-TO-QUIT-(OPIOIDS)
Category:
Out of Home / Series
Annual ID:
OS25_DE002G
Award:
2025 Health & Wellness Silver Pencil
Agency:
FCB / Chicago + Rakish / Los Angeles + 456 Studios / Chicago
Client:
Dramamine
Title:
The Last Barf Bag
Category:
Film & Video
Annual ID:
OS25_HW012S
Award:
2025 Health & Wellness Silver Pencil
Agency:
Area 23, an IPG Health Company / New York + The Youth / Curitiba
Client:
ASTER
Title:
IMPOSSIBLE JOURNEY
Category:
Film & Video
Annual ID:
OS25_HW013S
Award:
2025 Health & Wellness Silver Pencil
Agency:
ALTO NY / New York + Montefiore Einstein / New York + Biscuit Filmworks + Truform Media
Client:
Montefiore Einstein
Title:
The Rarest Stars Shine Brightest
Category:
Craft / Art Direction
Annual ID:
OS25_HW016S
Award:
2025 Interactive, Online & Mobile Silver Pencil
Agency:
SERVICEPLAN GERMANY / Munich + L&C / New York
Client:
PetPace Ltd.
Title:
Animal Alerts
Category:
Creative Use of Data
Annual ID:
OS25_IN014S
Award:
2025 Health & Wellness Silver Pencil
Agency:
SERVICEPLAN GERMANY / Munich + L&C / New York
Client:
PetPace Ltd.
Title:
Animal Alerts
Category:
Creative Use of Data
Annual ID:
OS25_HW010S
Award:
2025 Music & Sound Craft Silver Pencil
Agency:
Sonar Music / Sydney
Client:
Hospitals United For Sick Kids (HUSK)
Title:
Blip: Lightyears From Home
Category:
Original Music / Score - Long Form
Annual ID:
OS25_MS012S
Award:
2025 Health & Wellness Silver Pencil
Agency:
The Martin Agency / Richmond + Opella + Lippe Taylor + Havas Media Group
Client:
Unisom
Title:
Don’t Sleep on Saquon
Category:
Social Media
Annual ID:
OS25_HW014S
Award:
2025 Interactive, Online & Mobile Silver Pencil
Agency:
Area 23, an IPG Health Company / New York + The Youth / Curitiba
Client:
ASTER
Title:
IMPOSSIBLE JOURNEY
Category:
Craft / Animation
Annual ID:
OS25_IN018S
Award:
2025 Health & Wellness Silver Pencil
Agency:
LG2 / Montreal + Rodeo FX + Circonflex + FAAV Studio
Client:
Fondation CHU Sainte-Justine
Title:
The orange
Category:
Craft / Writing
Annual ID:
OS25_HW017S
Award:
2025 Creative Use of Technology Silver Pencil
Agency:
Klick Health / Toronto
Client:
KVI Brave Fund INC
Title:
Voice 2 Diabetes
Category:
Technology for Good
Annual ID:
OS25_CT011S
Award:
2025 Interactive, Online & Mobile Silver Pencil
Agency:
Klick Health / Toronto
Client:
KVI Brave Fund INC
Title:
Voice 2 Diabetes
Category:
Mobile Applications
Annual ID:
OS25_IN009S
Award:
2025 IP & Product Design Silver Pencil
Agency:
Klick Health / Toronto
Client:
KVI Brave Fund INC
Title:
Voice 2 Diabetes
Category:
Innovation / New Ideas in IP & Product Design
Annual ID:
OS25_IP006S
Award:
2025 Direct Marketing Silver Pencil
Agency:
FCB / Chicago + Rakish / Los Angeles + 456 Studios / Chicago
Client:
Dramamine
Title:
The Last Barf Bag
Category:
Integrated / Omnichannel Campaign
Annual ID:
OS25_DM016S
Award:
2025 Design Silver Pencil
Agency:
Area 23, an IPG Health Company / New York + The Youth / Curitiba
Client:
ASTER
Title:
IMPOSSIBLE JOURNEY
Category:
Craft / Art Direction
Annual ID:
OS25_DE021S
Award:
2025 Design Silver Pencil
Agency:
Area 23, an IPG Health Company / New York + The Youth / Curitiba
Client:
ASTER
Title:
IMPOSSIBLE JOURNEY
Category:
Craft / Illustration
Annual ID:
OS25_DE022S
Award:
2025 Design Silver Pencil
Agency:
SERVICEPLAN GERMANY / Munich
Client:
Anzen Health
Title:
855-HOW-TO-QUIT-(OPIOIDS)
Category:
Design for Good
Annual ID:
OS25_DE019S
Award:
2025 Public Relations Silver Pencil
Agency:
FCB / Chicago + Rakish / Los Angeles + 456 Studios / Chicago
Client:
Dramamine
Title:
The Last Barf Bag
Category:
Brand Voice
Annual ID:
OS25_PR009S
Award:
2025 Print & Promotional Silver Pencil
Agency:
DM9 / Sao Paulo
Client:
DASA Health Diagnostics
Title:
Blood Aid
Category:
Physical Products & Apparel
Annual ID:
OS25_PT008S
Award:
2025 Creative Use of Data Silver Pencil
Agency:
Klick Health / Toronto
Client:
KVI Brave Fund INC
Title:
Voice 2 Diabetes
Category:
Innovation / New Ideas in Creative Use of Data
Annual ID:
OS25_CU011S
Award:
2025 Integrated / Omnichannel Silver Pencil
Agency:
FCB / Chicago + Rakish / Los Angeles + 456 Studios / Chicago
Client:
Dramamine
Title:
The Last Barf Bag
Category:
Integrated / Omnichannel Campaign
Annual ID:
OS25_IG007S
Award:
2025 Interactive, Online & Mobile Silver Pencil
Agency:
Klick Health / Toronto
Client:
KVI Brave Fund INC
Title:
Voice 2 Diabetes
Category:
Interactive & Mobile for Good
Annual ID:
OS25_IN017S
Award:
2025 Out of Home Silver Pencil
Agency:
FCB / Chicago + Rakish / Los Angeles + 456 Studios / Chicago
Client:
Dramamine
Title:
The Last Barf Bag
Category:
Experiential & Installations / Experiential & Immersive
Annual ID:
OS25_OH016S
Award:
2025 Integrated / Omnichannel Bronze Pencil
Agency:
FCB / Chicago + Rakish / Los Angeles + 456 Studios / Chicago
Client:
Dramamine
Title:
The Last Barf Bag
Category:
Use of Humor
Annual ID:
OS25_IG021B
Award:
2025 Direct Marketing Bronze Pencil
Agency:
DM9 / Sao Paulo
Client:
DASA Health Diagnostics
Title:
Blood Aid
Category:
Craft / Data-Driven Personalization
Annual ID:
OS25_DM043B
Award:
2025 Health & Wellness Bronze Pencil
Agency:
LG2 / Montreal + Circonflex + Rodeo FX + FAAV Studio
Client:
Fondation CHU Sainte-Justine
Title:
The orange
Category:
Film & Video
Annual ID:
OS25_HW021B
Award:
2025 Health & Wellness Bronze Pencil
Agency:
FCB Health New York, an IPG Health Company / New York + SAFE Project / Arlington VA + LOBO / New York + Bumblebeat / New York
Client:
SAFE Project
Title:
The Snowball
Category:
Craft / Art Direction
Annual ID:
OS25_HW029B
Award:
2025 Design Bronze Pencil
Agency:
Ogilvy Colombia / Bogotá
Client:
Filsa
Title:
Filter Caps
Category:
Innovation / Execution in Design
Annual ID:
OS25_DE044B
Award:
2025 Experiential & Immersive Bronze Pencil
Agency:
Ogilvy Colombia / Bogotá
Client:
Filsa
Title:
Filter Caps
Category:
Experiential & Immersive for Good
Annual ID:
OS25_EX025B
Award:
2025 Health & Wellness Bronze Pencil
Agency:
Ogilvy / Mumbai
Client:
Savlon
Title:
Handwash Legend
Category:
Social Media
Annual ID:
OS25_HW023B
Award:
2025 Direct Marketing Bronze Pencil
Agency:
FCB / Chicago + Rakish / Los Angeles + 456 Studios / Chicago
Client:
Dramamine
Title:
The Last Barf Bag
Category:
Experiential / In-Person Events
Annual ID:
OS25_DM034B
Award:
2025 Film & Video Bronze Pencil
Agency:
FCB / Chicago + Rakish / Los Angeles + 456 Studios / Chicago
Client:
Dramamine
Title:
The Last Barf Bag
Category:
TV, VOD, & Online / Over 90 Seconds - Single
Annual ID:
OS25_FI030B
Award:
2025 Music & Sound Craft Bronze Pencil
Agency:
Sonar Music / Sydney
Client:
Hospitals United For Sick Kids (HUSK)
Title:
Blip: Lightyears From Home
Category:
Sound Design
Annual ID:
OS25_MS026B
Award:
2025 Pharma Bronze Pencil
Agency:
Klick Health / Toronto
Client:
KVI Brave Fund INC
Title:
Voice 2 Diabetes
Category:
Online & Mobile
Annual ID:
OS25_PH008B
Award:
2025 Creative Use of AI Bronze Pencil
Agency:
Publicis / Toronto + The Pub Productions / Toronto
Client:
Tilray/Riff
Title:
High AI
Category:
AI Craft / Art & Design
Annual ID:
OS25_AI007B
Award:
2025 Moving Image Craft & Production Bronze Pencil
Agency:
FCB / Chicago + Rakish / Los Angeles + 456 Studios / Chicago
Client:
Dramamine
Title:
The Last Barf Bag
Category:
Casting / Real People
Annual ID:
OS25_MI048B
Award:
2025 IP & Product Design Bronze Pencil
Agency:
Klick Health / Toronto
Client:
KVI Brave Fund INC
Title:
Voice 2 Diabetes
Category:
Products for Good
Annual ID:
OS25_IP007B
Award:
2025 IP & Product Design Bronze Pencil
Agency:
SERVICEPLAN GERMANY / Munich + L&C / New York
Client:
PetPace Ltd.
Title:
Animal Alerts
Category:
Products for Good
Annual ID:
OS25_IP008B
Award:
2025 IP & Product Design Bronze Pencil
Agency:
Ogilvy Colombia / Bogotá
Client:
Filsa
Title:
Filter Caps
Category:
Products for Good
Annual ID:
OS25_IP009B
Award:
2025 Direct Marketing Bronze Pencil
Agency:
FCB / Chicago + Rakish / Los Angeles + 456 Studios / Chicago
Client:
Dramamine
Title:
The Last Barf Bag
Category:
Experiential / Brand Installations
Annual ID:
OS25_DM032B
